Thursday, November 28, 2019

At the beginning of both versions, the audience hear the prologue Essay Example

At the beginning of both versions, the audience hear the prologue Essay In Baz Lhurmanns version we hear the prologue, which is read by a newsreader in a small television frame in which the camera is zooming into. Whereas in Franco Zeffirellis version the audience only hear the prologue and see a misty and cloudy sky of Verona, which tells the audience that there is trouble brewing. Then in Baz Lhurmanns version the audience see over 40 quick clips of the play, in the form of a roller coaster. This symbolises adrenaline in your body and how quickly the tragedy occurs, after this happens Lhurmann chooses to have freeze frames on each character of the play. When he shows the audience Lord Capulet, he shows police sirens on his face that tell the audience that he is involved in a lot of violence. Both directors show the difference both families. In Baz Lhurmanns version the Montague boys and Capulet boys have different symbols to show the different gangs in Verona. Whereas in Zeffirellis version both families are represented by the colour clothes that they wear. In Lhurmanns version the first time the audience see Tybalt; it is in a petrol station as soon as he comes out of his car there is silence and he lights a cigarette. This shows that he has power. As he comes out of his car, the audience get a close up of his eyes. The audience also see the waistcoat that he wears, it has Jesus all over it to show that he doesnt care about religion, and he smiles and so the audience get a view of his braces. The waistcoat is part of dramatic irony as later the audience will see that although theres religion he doesnt think to kill some one is a sin. We see a close up of his brace in which Sin is written on it. Its as thought he is a walking oxymoron. At this point we can hear a western theme music that is getting louder and he stands in a position that shows he is ready to fight. He then takes two guns out of his pocket. We then see a close up of his gun is says 9mm. Suddenly we see a slow motion clip of him dropping his cigarette and this is the poin t that he pulls the trigger to spark the feud. Once the cigarette falls to the ground we see a big fire that starts to burn. We see the smoke fill the sky to show the trouble has begun. Now both families start to shoot one another. We see a gunshot that hits the sign on the petrol station that says add fuel to the fire. We then see some nuns that come in the picture and we hear people screaming this is symbolic of the innocence in Verona and all of this takes place during the day; so this shows that theres not only violence during the night but also during the day. We will write a custom essay sample on At the beginning of both versions, the audience hear the prologue specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on At the beginning of both versions, the audience hear the prologue specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on At the beginning of both versions, the audience hear the prologue specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This whole scene is symbolic as Tybalt is the main character that adds fuel to the feud and this scene takes place in a petrol station. But in Zeffirellis version the families meet in a busy open market. Its all hustle and bustle. In his version the character are chattier, laughing and joking around. But in Lhurmanns version the characters are really serious and angry. In Zeffirellis version, just before the fight, Tybalt arrives at the scene and we get a view of him walking towards the audience. When they start to fight a bell starts to ring to tell the people of Verona that there is a fight about to happen. When they start fighting its not only the families but the whole city gets involved in the fight, its more like a celebration and so its makes the audience think that the whole of Verona is involved with the violence of the feud. The camera starts to flick around everywhere to show the confusion, as everyone is involved in the fight. Again like in Lhurmanns version Zeffrelli has shown innocent people by showing a mother and baby right in the middle of the fighting and again like Lhurmann, Zeffrelli has shown the fighting during daylight. Then in both versions a prince stops the fighting. In Lhurmanns version the prince arrives in a helicopter and so the helicopter breaks all other sounds and so we can hear only the helicopter. But in Zeffirellis version when the prince arrives we hear a fanfare to symbolise that royalty is coming. In Lhurmanns version the prince has all the power and both families are silent and we see a quick view of one family to another. The prince emphasises on ALL ARE PUNISHED. Then we hear some peaceful and calm music, to show that the fight it over and its like the calm after the storm. Then in Lhurmanns version once this is over we get an overview of harsh Verona, how busy life really is in an urban city. We also see how busy it is and how sleazy it is as well. The audience see prostitutes during the day. The first time we see Romeo in both versions there is a hole behind him this show that he is still incomplete. Lhurmanns shows a stark contrast of Verona because Romeo is near the sea, which is suppose to be nice and peaceful which in contrast We get contrast flicks of the busy and chaotic and sleaziness of the city life. That is full of 20th century icons such as police, guns and violence. Romeo is shown to be in a playground that has rides; this is symbolic to say that Romeo is still a little kid. While he is speaking the camera is going round and round in a spinning motion to show his confusion. Whereas in Zeffirellis version when Romeo comes the audience hear soft, float music to that he is dreaming and not seeing the true light. But in this version Zeffirelli has chosen to cut out the part when Romeo speaks in oxymorons, but to show this he has chosen to show Romeo lying down to tell the audience of the heaviness. Finally in Lhurmanns version the audience get another glimpse of the violence that fills Verona. The audience see a news bulletin of the violence that occurred in the petrol station a couple of hours ago. But in Zeffirellis version the opening scene end with the dead bodies that lay on the ground after the fighting with sad and slow music. So in the opening scene; both Lhurmann and Zeffirelli has concentrated on using Elizabethan language, but in Lhurmanns version the lines are more aggressive in contrast to the peaceful lines spoken by the characters in Zeffirellis version. In the closing scenes the directors of both films have demonstrated things in completely different ways. Lhurmanns version is set inside a church. At the beginning we can only hear the heavy breathing of Romeo but we dont actually see his face as he is standing in the dark. Its as though he is scared to come in the true light and see what has actually happened. Then he slowly comes in to the picture and we then see a clear close up of his face. Then suddenly we see a high angle view of the church and the audience can see bright lights in the way of a path. Lhurmann has chosen to set the light out to show that its Romeo final walk to face his destiny. As Romeo walks slowly towards Juliets tomb there is depressing opera music that seems to get louder as he get closer to Juliets tomb. This music is building up tension. As soon as he reaches Juliets tomb the music finally stops. He then slowly gets a ring out from his pocket and places it on Juliets ring finger. He puts a ring on her finger as it is round so it symbolises that they can be together forever without any obstacles in their way. The first time the audience see Juliet she is dressed in a white dress with white flowers. The audience see Juliet holding a flower in her hand to show that she is innocent as a bud. This shows that she is innocent and pure and is symbolic as it shows that she is ready to marry Romeo. Whereas in Zeffirellis version the final scene also takes place in a church but the audience also see the dead body of Tybalt who is next to Juliet. Zeffirelli has chosen that the final moment between Romeo and Juliet cannot be between them but he wants to show how close love and hate is. Whereas in contrast to Lhurmanns version he has chosen that the final scene between Romeo and Juliet has to be between them and so no one can interrupt their final moment together and to get this effect the audience get a lot of close up of the faces of Romeo and Juliet to show its only between them. In Lhurmanns version Romeo whispers words in Juliets ear which is a contrasted with the opening scene when the words are shouted this shows that he is only talking to her and not the to rest of Verona. While this is happening the audience get a high angle shot so its like the audience are peeping on their intimate scene. During this scene we see a lot of close up of the eyes to show that they are seeing the true light for the first time. Before Romeo actually drinks the poison he keeps stroking her hair and holds her hand to show that he is really close to her. Finally Romeo has the poison in his and then kisses Juliet for the last time. At he kisses Juliet we see a shot of her hand moving but by this time Romeo has already drank the poison. The tension is built up by the silence as Juliet is gaining the energy to get up. By now Romeo is dieing, he is helpless and destroyed and says his final words in Juliets hands. Even though in his play Shakespeare hasnt shown that Juliet awakens Lhurmann has shown this to show what a tragedy this is; just because of one second both Romeo and Juliet are doomed. Once Romeo is dead, then there are a couple of seconds silence as Juliet is taking in what has happens and then suddenly the silence is broken by really loud crying from Juliet which echos through the whole church, this also shows that the church is empty. Then slowly she gets the gun from Romeos pocket and looks at it. The camera focuses on it and zooms up to were it says 9mm. Its the same as Tybalts gun at the petrol station. The audience then hear a clear loud gunshot. The loud sound takes the audience by surprise and makes them shudder. The audience then hear silence. But in Zeffirellis version we see Romeo holding a torch in his hand, as the church is really old, gloomy and dark. The audience hear slow, soft music as he walks in the church. In this version we see Juliets body in a white sheet that also covers her face. When Romeo gets to her body the first things he does is that he lifts the veil of her face. This shows that that was the last barrier before they can be together. Just like they are getting married. Romeo then starts to cry and the audience only hear him and no other sounds. Whereas in Lhurmanns version the music shows the grief. Then just like the other version he drink the poison. But this time Juliet doesnt wake up. But once Romeo is lying on the ground Juliet slowly awakens. As soon as she wakes up she Romeo dead body this is when we see a close up of her eyes as now she is seeing the true light. Then unlike Lhurmanns version the Friar comes in. Juliet then asked the Friar for Romeo. But she hasnt seen him lying on the ground. The Friar looks stunned and scared and looks to the ground. Thats when Juliet realises that Romeo is dead. We then hear some dogs coming and the Friar begins to panic. He tries to take Juliets hand but she doesnt want to go and so the friar leaves Juliet in the church. In this version we hear her heavy, passionate and frantic breathing that is in the same pace as the music; both are speeding up. Again in this version we see Juliet looking at the dagger and then a close up of her eyes, this shows that again in this version she is accepting her fate. But in this version her stabbing is more violent. We actually see the dagger going inside her, and then the reality is shown by the expression on her face. So then in both versions both Romeo and Juliet are on then floor close to each other. In Lhurmanns version Juliets hand falls on Romeos stomach, this shows that they look like they are peacefully asleep. Whereas in Zeffirellis version the audience dont actually see whether Juliets body falls on Romeo but they hear a sound that seems it does. Then in Lhurmanns version the audience see really quick flashbacks of Romeo and Juliets best moments together and then the final scene of Juliet on Romeos body to show that finally they are together in peace. Then both directors have decided to show the funeral. They have shown that the bodies are covered in black and white cloths. This is symbolic as Romeo was wrapped in black because he didnt see true light and Juliet was wrapped in white to show that she was pure. In Zeffirellis version we only can hear the sound of bells and it look like a proper death march. In both versions the directors show both families together and everybody is quiet. This shows that the long old feud is over and shown the two families unity. Finally in both versions we hear the prince who once again has all the power. He emphasises on the price both families had to pay because of the long old feud. We also get close ups of both families as the prince is speaking. Lastly in Lhurmanns version the audience again see the little television screen with the newsreader. But this time the news is about the death of Romeo and Juliet and to finish the film the camera zooms out from the television which in contrast to the beginning where it zooms in on the little television. Both directors have interpreted Romeo and Juliet in the best possible way they can. Lhurmann has concentrated on the love between Romeo and Juliet because he thought a lot of people would be put off by the language, so he add more actions, more music and more pictures. Whereas Zeffirelli has concentrated more on the language Shakespeare has used and showed the fact that it is a tragedy. Because of the time difference between both films there have been many changes. Zeffirelli chose to set his film in a Medieval and old theme, as it is clear of the setting and time as the violence was without modern day weapons but with swords. In contrast to Lhurmanns modern city version where a lot of guns are used. Lhurmann has tried to show how much Hollywood, the camera techniques, technology and music has changed. Throughout the whole play Franco Zeffirelli has only use one single track by Nino Rotas and changed the pace but to get the effect of music effecting our emotions, Baz Lhurmann has used a verity of music from Urban to Opera. Throughout the play Lhurmanns has edited many scenes to make them blend together and so the scene flows together. Both directors have concentrated on different things to get the point across. Zeffirelli has concentrated more on Shakespeares language whereas Lhurmann has concentrated more on the love between Romeo and Juliet. Although Zeffirelli has concentrated on Shakespeares language h has decided to cut out the part when Romeo speaks in oxymorons but to show his heaviness Romeo just lies down on his own. Lhurmann has decided to show Jesus looming over all the action, as throughout the play the audience get constant flicks of the statue of Jesus. Its like he is looking down on all the violence but cant do anything about it. He has chosen that the film slots into any time period, as it is timeless. So people in any era will understand the dialogue. Whereas Zeffirelli has concentrated on Shakespeares language so only people from that era will understand it, as Shakespeares language is quiet hard to understand. The characters that both directors chose caused some controversy. Lhurmann chose Leonardo Di Caprio to star as Romeo as he thought that he looks like a young, innocent boy, and Juliet as Clair Danes. He chose her as she was an unknown star, and so Lhurmann wanted the public to only know her as Juliet and not Clair. But Zeffirelli chose both actors who were unknown. This is what caused the controversy. As the people of those times didnt know whom the actors were. Romeo was casted by Leonard Whiting and Juliet casted by Olivia Hussey. Although he used unknown characters the film received 4 academy nominations and made over $48 million dollars at the box office.

Sunday, November 24, 2019

Global Warming and Carbon

Global Warming and Carbon Introduction Global warming is believed to be as a result of excess carbon in the atmosphere. Scientists have predicted climate change. This essay analyzes and evaluates an article â€Å"The Global Warming Myth† by David Bellamy. Bellamy, who is a professor, is a founder of Tree Appeal and a well known botanist and environmental campaigner, as Salter (2009, p. 1) reveals.Advertising We will write a custom essay sample on Global Warming and Carbon specifically for you for only $16.05 $11/page Learn More The British environmentalist claims that the global warming allegations by scientist are manmade and that there is no imminent danger that carbon will cause an end to the present world. He maintains that predictions based on generated computer models cannot be relied on since the presence of carbon in the atmosphere cannot cause a catastrophe. This essay analyzes and evaluates these claims by showing assertions that carbon may not be responsible for glo bal warming as claimed by many scientists. Analysis Bellamy (2007, p. 1) argues that global warming is as a result of carbon and is not a threat. The changes in climate that have occurred are not sufficient to make the assertions that the world is in danger. The climatic change that has occurred does not give transformed details of whether that could indicate an approaching catastrophe. The challenge is that the climate change supporters have gone to extents of politicizing the issue and causing panic in the society. Their predictions are generated in a computer model which has been designed by man. He appreciates the scientists for conducting research in the disputed area and notes that their research has contributed to science. The prediction dwell on the model yet accurate results of weather forecast can predict two weeks. To support his argument, Bellamy (2007, p. 1) notes that global temperatures have displayed climatic trends in the past century that pronounce catastrophe. The highest temperatures were recorded in 1940 and 1980 whereas the lowest temperatures were recorded in 1910 and 1970.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Following changes in 1980, scientists announced that global warming was approaching. The computer models they used are seen as unreliable by the professor. The recorded changes in temperature are not sufficient to declare danger in the changes in weather. The ice age began to fade away 20,000 years ago when the sea level was increased and has since stopped. For global warming to be considered a threat, the cycle of change takes many years. It is thereof inaccurate to use data collected within 60 years and claim that climate change will cause a catastrophe. Airhart (2010, p. 1) states that, vast amount of data that cover tens of thousands of years is required to make a judgment. The content of Carbon dioxide in the at mosphere is constantly increasing. The climate changes have varied in a cyclic manner from time to time. Many scholars have ignored that carbon dioxide has an advantage in plants growth. Scientists propose a long period to be considered when considering climate change. Bellamy (2007, p. 1) notes that the climate has been recorded to be on decline in the past 10 years. Hence, the weather could have begun another cycle of change to global cooling. The scientists scare the world’s population by spreading the word of doom. Bellamy (2007, p. 1) insists that wild animals have increased in the past decades. Governments funding on the spread of the looming catastrophe is enormous. The variability of the climate change is challenging, only half is predictable. Consequently, the prediction is inaccurate. Predictions accuracy is applicable for less than two weeks, besides the weather being unpredictable in nature. Bellamy (2007, p. 1), who is an environmentalist, encourage people to par ticipate in sustainable programs that promote natural environment. Indigenous plans and animals are important to the climate. The changes in the weather are real.Advertising We will write a custom essay sample on Global Warming and Carbon specifically for you for only $16.05 $11/page Learn More The presence of carbon dioxide is not a danger to the population but may be useful for plants. Carbon dioxide is not capable of causing an end to the world. Evaluation The climatic changes happening are likely to be a normal process that the earth undergoes from time to time. The global warming needs to be reversed to avoid the possibility of a catastrophe. This will be possible if indigenous trees and animals are safeguarded so that they do not become extinct. The earth has been cooling since 1998 and thus, the global warming may be reversing as Airhart (2010, p. 1) indicate in support of the article. The increased amounts of Carbon dioxide alone are not sufficient to cause a global warming. The models used in determining the future in climate are deficient. They fail to be realistic because predicting future weather is challenging when one considers the complexity of nature and patterns of weather. There is no scientific explanation on carbon as having the capacity to cause a global catastrophe. Changes in weather that have occurred have been explained as natural phenomena. Scientists have failed to form a consensus on the natural explanation of the global warming. There may be other explanations of global warming other than the carbon dioxide in the atmosphere. May be the global warming is as a result of land use like the urban heat that is absorbed by buildings and roads in developed land. There could also be a possibility that the weather stations collect measurements affected by the urban development. History of weather shows that the global temperatures increase first then the carbon levels are raised. The carbon levels increased after g lobal warming and may not have a negative effect (Salter 2009, p, 10.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bedard (2009, p. 1) argues that carbon dioxide is harmless and has benefits. More carbon dioxide is required to support the existing plants. Global warming may have originated from solar activities. Slowing down carbon dioxide will affect the growth of plants, since plants require carbon dioxide. Carbon dioxide is not harmful to human beings, the efforts on reducing carbon dioxide are unnecessary. Global Wraming.com (2011, p. 1) differs with Bellamy (2007, p. 1) view of global warming effects and states that the earth’s air and water are becoming warm, which may result in a catastrophe. The article fails to see the effects of the global warming like the shortage of water as indicated by Natural Resources Defense Council (2001, p. 1). Climate threats like drought expose people to the danger of starvation; hence the nations should conserve the plants and animals to reverse the effects of global warming. Statistics shows that carbon emissions are on the increase in the present w orld than before. The professor fails to acknowledge the increase of emissions has been on the increase than before. Barett (2009, p. 1) notes that the states have entered into international agreements which have discussed various ways of reducing the carbon emission. Measures to reduce the carbon emissions are taken because the effects of global warming have been realized. The effects of global warming have been realized across the globe. Carey (2011, p.1) argues that the extreme weather changes are as a result of global warming effects. The emission of greenhouse gases has been increased by human activities. Massive rainstorms, extended droughts and frequent floods are examples of extreme weather conditions that have not been realized before. Researchers are in harmony that the possible cause of the adverse weather changes have been contributed by human activities. Mandia (2011, p. 1) states that, the climatic conditions that are witnessed today are beyond the regular climatic con ditions. The adverse weather conditions are likely to cause major disruptions in the social life of human beings and the existence of the entire ecosystem. There is great variability of climate than in other times. Researchers base their studies on the effects of global warming with an aim of finding out the accuracy of the claim that the earth is endangered. Scientists argue that it may be necessary to distinguish changes in temperature in a certain region with that of the entire globe (RealClimate 2011, p.1). Conclusion The article mentions that there is global warming and denies that carbon is harmful and will cause a catastrophe. The essay has shown that carbon is harmless and the global changes are as a result of natural changes in weather. It is therefore inaccurate to claim that the weather can be predicted with the computer models and ignore that the weather is unpredictable. The essay has also noted that extreme weather changes have occurred and may have been contributed by the increased emission of carbon from human activities. References Airhart, M., 2010. Climate myths: Jackson school set the record straight. Available at utexas.edu/know/2010/11/08/climate_myths/ Barett, S., 2009. Rethinking Global Climate Change Governance. Economics, 3, 5. Available at economics-ejournal.org/economics/journalarticles/2009- 5 Bedard, P., 2009. Scientist: Carbon Dioxide Doesn’t Cause Global War. Available at usnews.com/news/blogs/washington-whispers/2009/10/07/scientist- carbon-dioxide-doesnt-cause-global-warming Bellamy, D., 2007. The Global Warming Myth. Available at http://nzclimatescience.net/index.php?option=com_contenttask=viewid=58I temid=1 Carey, J., 2011.Global warming and the Science of extreme Weather. Available at scientificamerican.com/article.cfm?id=global-warming-and-the- science-of-extreme-weather Global Wraming.com., 2011. What is global warming. Available at http://globalwarming.com/2009/03/what-is-global-warming/ Mandia, S. A., 2011 . Global warming man or myth. Available at http://www2.sunysuffolk.edu/mandias/global_warming/global_warming_scientifi c_consensus.html Natural Resources Defense Council., 2011. Global warming. Available at nrdc.org/globalwarming/ RealClimate., 2011. Myth vs. Fact regarding the â€Å"Hockey stick†. ‘Available at realclimate.org/index.php/archives/2004/12/myths-vs-fact-regarding- the-hockey-stick/ Salter, J., 2009. Eco hero: David Bellamy. The telegraph. Available at telegraph.co.uk/earth/environment/climatechange/6598056/Eco- hero-David-Bellamy-botanist-and-campaigner.htm

Thursday, November 21, 2019

Critical evaluation of two luxury brand stores Essay

Critical evaluation of two luxury brand stores - Essay Example Such kinds of people have high purchasing power and hence they go for such kinds of products. When one buys something of luxury brand one can genuinely feel the difference. Luxury brands grow and expand even when the economy goes down. People spend thousands of dollars to buy such kind of products. In this paper two luxury brands Hermes and Chanel will be considered. Hermes is a French manufacturer of luxury goods with its headquartered in Paris, France. Similarly Chanel is also a high fashion house headquartered in Paris, France. The each has their own touch points across the world where they reflect their individuality with the customers. Such brands need to take care of their marketing strategy in such a way that their brand value does not get affected. Discussion In this section of the essay, the detailed discussion about each of the two chosen brands will be conducted. The discussion of each brand includes overview and analysis of the brand; and brand message and communication a cross brand touch points. In overview and analysis of the brand the key focus will be on brand position and heritage, and brand DNA. In brand message and communication, the key focus will be on the concept stores and other communication tools. Analysis of the two brands in above mentioned perspectives has been conducted separately for each of the two brands below. Hermes International Figure 1: Logo of Hermes International It was founded by Thierry Hermes in 1837. ... Hermes International S.A. has around 304 exclusive stores including 180 branches, 21 retail outlets and 124 concessionaries (Tran, 2012, p. 3). It employees only 9081 persons, but their revenues keeps increasing rapidly in many years. Their revenue in 2011 was 2,841 million euros. The prices of their products are sky high but still their sales keeps on increasing every year. For example on an average Hermes handbag cost $ 3000 -$ 5000, but people still prefer to buy them (Hermes, 2013, p. 1). Hermes targets teenagers and young adults who love fashion. Their customer wants high quality merchandise with good features and wonderful after sale service. Their customers earn high incomes and do not bother about how expensive the prices are. They basically look for limited edition leather watches. Such customers want to own something which other common people can’t afford to buy. United States is an important market for Hermes. They target high income customers who are mostly males. Hence they focus more on male accessories than female counterparts (Ritson, 2010, p. 1). Likewise their target customers are different across different countries, depending on the demography of the economy. Like Hermes is now trying to target the Mainland China. According to a study in China, male consumer s purchase more luxury products online as compared to female counterparts. So there also they sell the male accessories. Figure 2: Hermes International Store in London Hermes basically gives two powerful messages thorough their stores. One is the craftsmanship displayed by their artisans in creating their products. Another message is the quality and commitment to service delivery which is displayed by the service received by the customers who visits